Rachel Russell

Chief Marketing Officer

Rachel Russell serves as Chief Marketing Officer at Behavioral Innovations, bringing 20 years of marketing experience, including nearly 15 years in healthcare. Her background spans marketing strategy, business transformation, technology, integrations, strategic initiatives, and communications.

Rachel is passionate about working for a mission-driven organization focused on changing lives and expanding access to care. As a mom, she understands firsthand the challenges families can face when navigating the healthcare system and is committed to creating an experience that provides families with greater guidance, support, and hope throughout their journey.

Rachel holds a Bachelor of Arts in Professional Writing and a Master of Science in Advertising & Public Relations. Outside of work, she enjoys reading, exploring AI, gardening, coffee, board games, and spending time with her husband and daughters.

Rachel Russell
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